Welcome to
Impact Media

ABOUT US

Impact Media is an established PR and copywriting consultancy with unrivalled insurance media connections, reputation for quality copy (thought leadership articles and blogs and white papers) and expert PR advice.
We will deliver PR campaigns which will raise and maintain our client’s profile in their target markets
We have an experienced team of copywriters many of whom are insurance media journalists who can turn quality copy around quickly for clients
Impact can commence immediately promoting clients to the media and producing copy for articles, releases and blogs
Impact can also leverage our press relationships to advise and manage any sponsorship or commercial arrangements required to synchronise with PR and social media activity
Our longstanding clients include insurers, brokers and professional services providers including lawyers, accountants, actuaries, consultancies and IT solutions companies
We know the key market events and conferences and can enable partnerships on events with market trade bodies

WHY PARTNER WITH IMPACT MEDIA?

Established in 1996 we are a specialist (re)insurance PR and copywriting consultancy with an intimate understanding of the UK and global (re)insurance markets
We have unrivalled connections with the insurance media and a proven track record of consistent in-depth coverage across key titles
Proven track record in brand building with a reputation for the quality of our copywriting with the insurance trade media
Proactive in developing opportunities but mindful of management time constraints

For new clients we recommend a ‘launch’ approach and planning, in order to maximise press coverage, market impact and raising market profile
We will commence by immediately promoting clients to our extensive media contacts in order to introduce key staff, the company, solutions and highlight key areas of expertise
We write, distribute and promote press releases for clients which could commence with e.g. senior appointments. This may entail interviews in person or on the phone. Other news whether people, company, partnership and product releases should be subject to press releases and blogs
We also arrange interviews/contributions upcoming editorial features of interest to clients
Develop ‘thought leadership’ article opportunities and regular blogs for LinkedIn, other social media, websites and newsletters